For this project, I was tasked with creating in-store endcap displays for Scheels that would capture customers' attention. Uncharted had 25 of these units made for Scheels. With this design, I incorporated a custom content player that was larger than any other display solution offered by Scheels. The custom made content player, measured 30 inches, and worked seamlessly with their in-line point-of-purchase (POP) fixture system. These displays attracted shoppers attention with specially created product videos, but they also illuminated the product lineup on the shelves below.
Role: Design Concept, Art Direction, Graphic / Print Production, and Fabrication Management
