For this project, I was tasked with creating in-store endcap displays for Scheels that would capture customers' attention. In this design, we incorporated a custom content player that was larger than any other display solution offered by Scheels. This content player, measuring 30 inches, worked seamlessly with their inline point-of-purchase (POP) fixture system. Not only did these displays attract attention, but they also illuminated the product lineup on the shelves below.
Role: Design Concept, Art Direction, Graphic and Print Production and Fabrication Management
