I created a bespoke art wall for ROXY HQ using repurposed picture frames from swap meets and paintings from garage sales. We swapped out the old artwork and frames for new images featuring the Roxy team riders, along with lifestyle photos from their surf trips and personal pictures. Hand-painted lettering was added over select oil and acrylic paintings, re-imagining them as Roxy-branded artworks.
Role: Design Concept, Graphic and Print Production, Frame Sourcing and Overseeing Installation
