In ROXY's marketing and M&D area I created an extensive wrapping gallery wall using swap meet, and garage sale picture frames. I replaced most of the original printed images from the frames and ended up hand-painting custom lettering over a few selected paintings, re-imagining them as surf branded artworks. The gallery showcased the Roxy team members using photos from their surf trips creating a unique visual and vibe that resonated with both employees and visitors.
Role: Design Concept, Graphic / Print Production, Artifact Sourcing, and Overseeing Installation