This campaign was inspired by a "shoe box diorama" school project. The graphic branding elements for the retail displays came from concept print ads. To showcase the boardshorts' technical fabric and our top team riders, we printed these elements on hard and soft substrates, cut them out, and arranged them in layers on the glass, creating a playful, dimensional effect. This custom window campaign was featured in specialty retailers on the West and East Coast.
Role: Window Design Concept, Graphic and Print Production and Overseeing Installation
