I created a mobile billboard for Kokua Promo Co. by building on the existing design direction from their website. Instead of using standard vinyl, we chose different materials to enhance the wrap. We utilized black and white reflective vinyl for the logo and wordmarks, along with blue accent messaging. This approach makes the logo and messaging stand out, especially at night when headlights or other lights shine on the vinyl.
Role: Wrap Design Concept, Graphic / Print Production, and Overseeing Installation
Using Different Materials
Below shows how using different materials give an elevated look in an unexpected way. Even in the day light the Kokua black wordmark changes color with the reflection of light on it.
