As the title sponsor of the Vail Mountain Games, GoPro focused on enhancing its retail and training activation's in Vail Village. This year, they expanded their activation spaces and partnered with local specialty shops to promote, sell, and train consumers on their products.
The larger activation was a 30' x 40' pop-up store in Solaris Plaza, featuring an inflatable Airclad structure, while the smaller activation was a 10' x 20' tent at Lion's Head. By the end of the third day, GoPro and its retail partners sold nearly 400 cameras across both locations and cleared out its clothing inventory.
Role: Art Direction, Vendor relations, Retail Store Merchandising, Graphic / Print Production and Overseeing Installations for both Locations
Main Activation / Solaris Plaza
Second Activation / Lion's Head
