This marked GoPro's first shop-in-shop experience, highlighting the complete camera lineup along with various mounts and accessories, as well as information about the Mobil app. The pop-up shop structure served as a focal point for the camera section in Fry's, making it easy for consumers to locate the products. This particular display and graphic style influenced other retail store executions for years to come, as well as trade show booths at CES in Las Vegas.
Role: Design Concept, Art Direction, Graphic and Print Production and Fabrication Management
