As one of the most used activation tools for the brand, this truck was a rolling billboard for the flag ship camera campaign launch for Hero8 Black. This branding and tagline along with one of the main hero images of the camera were used across all marketing touch points. (gopro.com, paid advertising, retail POP, and event and trade show activation's) Leveraging reflective vinyl made a eye-catching pop on all sides of the truck.
Role: Wrap Design Concept, Graphic/ Print Production, and Overseeing Installation
