For all of GoPro's camera launches my team was responsible for all global marketing assets for distributors and retail partners. This marketing tool was designed as an interactive PDF with easy web-like navigation that was translated into 12 languages and distributed with embedded links that took users to the GoPro Partner Center. This is where distributors and partners could log on and download the templated marketing assets they needed for the product launch. We provided sales sheets, comparison charts, compatibility charts, digital brand pages, carousel banners, web banners, printed ad templates, camera images + word-mark lock-ups, key imagery selections for lifestyle, action, and mounts + accessories.
Role: Kit Design Concept, PDF Layout, Graphic/ Template Production
Complete Activation Kit
Interactive PDF, with hyper-linked asset locations
Digital Assets
Web banners, Carousels, Brand Pages, Product Description Page templates.
Printed Assets
Spread, Single, Half Page, Quarter Page ad templates.
Window Templates
GoPro provided Photoshop files for standard window vinyls that were build in large scale format for easy installations. The dimensional windows were examples for custom executions that had more budget and space for distributors and retail partners.
