Jacks Girls / Dimensional Window
For the launch of ROXY and DVF collaboration, I aimed at elevating the typical window design executed at Jacks Surfboards in Huntington Beach. Instead of the usual flat vinyl graphics, I proposed a multi-dimensional, layered graphical approach. Mounting images above the recessed glass panels by using the existing window frames as part of the framing for the floating giant router-cut images of the athletes. This innovative design set a new standard and inspired other brands to adopt similar dimensional displays.
Role: Window Design Concept, Graphic and Print Production and Overseeing Installation
Traditional Window Executions
Here are examples of traditional window vinyl displays I created for smaller shops on a budget. Each design uses elements from the swimsuit artwork and photo shoot images, tailored to fit the unique window space and limitations of each location.
Role: Window Designs, Graphic and Print Production
Custom Graphic Longboards
I was excited to be invited to hand-shape and glass a batch of custom longboards. The boards featured digitally printed laminate graphics showcasing the DVF swimsuit artwork that I designed to fit the boards. Four of the boards were sent to an event in New York City, while the remaining boards were distributed to several key retail locations to enhance their table and floor displays.
Role: Board Designs, Graphic and Print Production, Shaping and Glassing
